A quarter of adults or fewer use Snapchat, Twitter, WhatsApp, TikTok, Reddit and Nextdoor. The San Francisco-based company estimates that the new Pinterest localized search will help attract more international Pinners. Four-in-ten adults report using Instagram, while around three-in-ten use Pinterest (31) and LinkedIn (28). “So we’re really looking forward to seeing what these improved search results do for Pinners in all our other countries.” Across Brazil, France, Germany and Japan, people are finding and Pinning twice as many local Pins when they search.” said Jiang. “Based on what we’ve seen so far, these new improvements are already helping our international Pinners find what exactly they’re looking for. Pinterest is also adding search suggestion and spell-check to its platform in several languages - French, German, Japanese and Portuguese to start. So when someone in Brazil, for instance, searches football or “futbol,” they will get more locally relevant results than someone who searches for the same item in the U.S. Pinterest localized search results will rely on what’s trending in a country. The introduction of Pinterest localized search is designed to make it easier for international Pinners to easily find local pins that are more relevant and familiar.
So we’ve made some improvements to how search works wherever people use Pinterest,” said Jiang. “Now that there are all these international Pins to discover, we wanted to make it easy for locals to find the best Pins being saved in their own country. This is a small fraction of Facebook’s nearly 3 billion users, but Pinterest is steadily growing year after year (we have a stat for that, too). Pinterest has nearly half a billion monthly active users. This has inspired the idea of localizing the platform’s search functionality. Pinterest has 450 million monthly active users. Rui Jiang, Pinterest’s engineering manager, says that the company has identified Pinners from Germany, France, Japan and Brazil who save various local pins on the photo sharing network. In an effort to expand its reach and improve the experience of Pinterest users, the company has unveiled the localized search experience - a new development that’s geared towards global expansion.
PINTEREST DAILY ACTIVE USERS PLUS
And though that’s still well behind Facebook’s 1.5 billion and Instagram and Twitter’s 300 million plus users, Pinterest has been making its case as a true competitor and a “must consider” marketing platform. Pinterest recently crossed the big boys line - 100 million monthly active users. The revelation may come as a surprise to small business owners and other marketers that have been under the impression that they were targeting a primarily domestic audience. Of the 10 countries on the list ranking Pinterest users by country, half are from the Americas and the other half are from Europe.Nearly half of Pinterest users are from abroad.
The United Kingdom and Argentina follow, with 7.6 million and 7.1 million, respectively, before Spain rounds out the top 10, with 7 million active Pinterest users. Both countries have over 8 million Pinterest users. These are also the only five countries in 2023 with over 10 million Pinterest users.Ĭanada and Italy are not too far behind the top five. France rounds out the top five on the list breaking down Pinterest users by country, with 10.7 million. This is followed by Mexico and Germany, with 19.4 million and 15.9 million, respectively. There are around 28.1 million Pinterest users in Brazil, the highest of any South American nation. The number of Pinterest users in the US is also nearly three times that of Brazil, which ranks second on the list analyzing Pinterest users by country. Breaking this down further, we see that the gender demographic of Pinterest users in the US is skewed heavily toward females-as many as 78.4% of Pinterest users there identify as women. This figure also represents around 24.9% of the US population, which means that just under one in four consumers in the US are active users of Pinterest. For a clearer perspective, this is less than the number of Instagram and TikTok users there, which total 143.4 million and 140.6 million, respectively. But where are they located?Īccording to recent data ranking Pinterest users by country, the United States is home to the most number of Pinterest users, with 84.6 million. As of Q4 2022, there were 450 million Pinterest users worldwide.
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